There's always been a camp that is all about watts. Namely the spl guys. The difference is that now, most people are so stupid that they believe that a 4kw amp can be bought for $150. And that they can brag about numbers to their friends who are all equally as stupid.
Edit: I'm not talking about spl guys being stupid. I'm referring to the average guy with the 2kw sony sub in his lowered civic.