1 - KnuKonceptz Kolossus - $5.42-$4 per square foot, for normal amounts.
2 - SDS CLD Tiles - $6.36-$5.40 per square foot, for normal amounts.
3 - Silent Coat 4mm - $5.47 per square foot*
I've listed Silent Coat as third, because they only seem to have one price point at this time, and in order to do a whole car, their price point is higher than SDS. Buying 16.6 square feet of SDS gets you to $5.40 per square foot, where 15.36 square feet of Silent Coat is $5.47. Anything over that is still $5.47.
The pro's of SDS is direct customer service from the owner and original CLD tester, along with a killer no frills website that is the only sound deadening website that I have found from any company not to have at least one lie, stretch of the truth, or statement of ignorance, along with the best overall product when considering the requirements of a CLD designed for car use. It's also the lightest of the top 3 products, by at least 25%. The only con I can come up with is price, but as far as I'm personally concerned the price is justified. As said earlier, this is what I'll personally be using. (Previously, I would have listed difficulty in ordering as a con as well, as some people had reported issues, but, now that SDS has a fully working cart system implemented, that is a non issue anymore)
The pro's of Silent Coat 4mm are slightly better damping (and by slight I mean right at the edge of this test's tolerance). The cons are again, price, as well as a lower heat tolerance level, highest weight of the top 3, and a weak constraining layer. Some might remember, that Silent Coat is the product I had issues with using the stamper to cut out, as the stress caused the constraining layer to tear on the edges. This is the only product I've had do this. I would not use this in an area where heavy rubbing or sliding might take place.
The pro for Kolossus is price. Its the lowest priced, high performing product, performing just under SDS in damping (performing below SDS by right at the tolerances of the testing). The cons, well, slightly less damping performance, a flammable plastic coating on the aluminum the second highest weight of the top 3, and significantly less heat stability. I don't think the product performs low enough in heat testing to fall off, but I do think SDS would perform measurably better in summer conditions. Likewise, I don't think the flammable coating is going to cause an issue (its also not the only product that has this), but it does need to be mentioned.
If you are building a car that needs to be light weight, but still want a damping material, Dynamat Xtreme is the only way to go. It is the lightest weight to performance material out there, period. It performs, in my tests, as well as Damplifier Pro, and almost as well as STP Silver, which are both heavier. It also performs significantly better than Raamat BXT2, the other lightweight product.
I would stay away from anything from GTMat. None of their products had the combined performance and heat resistance to convince me to use them in any way shape or form in a vehicle.
Peel N Seal is an obvious no, as is Fatmat.
Alphadamp is discontinued (and performed just under Damplifier Pro) and Murdermat has discontinued their best product, and has supply issues.
I would not personally use Silent Coat 2mm or 5mm, the first due to the performance, the second due to smell and heat resistance.
I would not use Raamat BXT2, Memphis Mojo Mat, KnuKonceptz KnoKnoise Resonance Control, Stinger Roadkill Expert, or STP-Atlantic Vizomat due to low performance.
I would not use STP-Atlantic Bomb due to poor heat resistance.
I would not personally use Second Skin Audio's Damplifier Pro. The product itself has nothing wrong with it, its just that there are better products out there based on my testing for the same cost. It performs around the same level as Dynamat Xtreme in my testing, and holds up to heat fine.