I never intended to write this but I have just had a very stern email from eBay (on behalf of Tru) so thought I would tell people the truth (I know it has been touched upon many times before) but in a bit more detail as I am sure I am one of the very few that know the whole story on this side of the pond.
Last night I put up a listing for my Zelos Full Tube, and in it I wrote something along the lines of: "Designed and built by the same designer of many of the Tru amplifiers, such as the copper and hammer series." Although 100% true, this apparently "violates their intellectual property rights" and "contains unlawful comparison to trademark owner's brand name."
So the truth behind Tru Technology:
TRU is owned by American born Korean (John Yi) and was introduced to Mr. Kim (Abyss International) for ODM proposal. Abyss saw a good opportunity to expand their business to this side of the world so accepted John's offer and made and sold them amplifiers under the "TRU Technology" brand name.
After a few years of this arrangement, TRU 'stole' the blue prints and took them to Chinese/Taiwanese factories to minimize his cost, as he then didn’t have to pay for the rights to the designs. I'm not sure how widely known it is but in hotter countries there was a huge amount of problems with the billet series of amplifiers as the power supply blue-prints were separate and John didn't get a hold of these. John is not an amplifier designer (he is a 'businessman') and they had great difficulty in making them work correctly. It wasn't until recently that the problems have been sorted.
Mr. Kim obviously terminated the contract (there wasn't one left anyway,) and went onto designing and releasing more series of amplifiers (there have been 3 or more series of amplifiers after the billets,) while Tru has stayed largely the same since the split (a part from the Steel series and various ‘upgrades’.)
Tru used to be attacked a lot for this (although they amazingly even deny ever having dealt with Abyss at all,) so decided to move the factory to America to make them ‘hand built in America,’ and try to totally differentiate themselves from any other company.
I am also not saying Abyss is a perfect company; in fact they have probably shut down in the last couple of months. They do not however steal designs, and constantly lie in order to attempt to keep things covered up. Abyss made a mistake by not properly fighting it with the authorities when it first happened, but Tru's actions have hurt the overall car audio relationships between Asia and overseas as a whole. On multiple occasions I have had people quote this occurence as reasons for them stuttering with deals with myself.
Last night I put up a listing for my Zelos Full Tube, and in it I wrote something along the lines of: "Designed and built by the same designer of many of the Tru amplifiers, such as the copper and hammer series." Although 100% true, this apparently "violates their intellectual property rights" and "contains unlawful comparison to trademark owner's brand name."
So the truth behind Tru Technology:
TRU is owned by American born Korean (John Yi) and was introduced to Mr. Kim (Abyss International) for ODM proposal. Abyss saw a good opportunity to expand their business to this side of the world so accepted John's offer and made and sold them amplifiers under the "TRU Technology" brand name.
After a few years of this arrangement, TRU 'stole' the blue prints and took them to Chinese/Taiwanese factories to minimize his cost, as he then didn’t have to pay for the rights to the designs. I'm not sure how widely known it is but in hotter countries there was a huge amount of problems with the billet series of amplifiers as the power supply blue-prints were separate and John didn't get a hold of these. John is not an amplifier designer (he is a 'businessman') and they had great difficulty in making them work correctly. It wasn't until recently that the problems have been sorted.
Mr. Kim obviously terminated the contract (there wasn't one left anyway,) and went onto designing and releasing more series of amplifiers (there have been 3 or more series of amplifiers after the billets,) while Tru has stayed largely the same since the split (a part from the Steel series and various ‘upgrades’.)
Tru used to be attacked a lot for this (although they amazingly even deny ever having dealt with Abyss at all,) so decided to move the factory to America to make them ‘hand built in America,’ and try to totally differentiate themselves from any other company.
I am also not saying Abyss is a perfect company; in fact they have probably shut down in the last couple of months. They do not however steal designs, and constantly lie in order to attempt to keep things covered up. Abyss made a mistake by not properly fighting it with the authorities when it first happened, but Tru's actions have hurt the overall car audio relationships between Asia and overseas as a whole. On multiple occasions I have had people quote this occurence as reasons for them stuttering with deals with myself.